The Targeted Group successfully integrated a new data system to help one Houston-based client accurately capture the information of their most important prospects at the Microsoft Convergence Expo in New Orleans, Louisiana.
The system utilized RFID (Radio Frequency Identification) technology and advanced data management to connect their prospects’ booth activity with their stored personal information. This system helped the client identify their prospects behavior at the Expo booth in real time. The combination of this data allowed the client to further qualify their most promising leads quickly, and seamlessly transmit the filtered information to their call center.
“We’ve found that in today’s economy, our clients are looking for a quicker, more efficient way to capture sales leads from events. We designed this system with our clients’ need in mind and I am pleased with our initial integration.” - Cromwell Evely, CTO The Targeted Group
This RFID system is the first step in a host of developments that The Targeted Group is executing in order to remain competitive in today’s advancing technology-driven marketplace.
The Targeted Group helps companies attract, connect and engage their most important prospects using a process which combines custom online communities, interactive content and behavior tracking technology. Their strategic programs help companies sell products, educate prospects and promote their brand. For more information, please contact The Targeted Group at 888.498.8556.