PGA Magazine has selected social media expert Richard Brasser as a keynote speaker for the 2010 Golf Travel Marketing Summit. The conference is designed to provide an overview of the $18 billion golf travel market and highlight some of the exciting opportunities for resorts, destinations and tourism boards within the golf arena.
The 2010 PGA Magazine Golf Travel Marketing Summit will be held August 17 from 1pm - 5pm and August 18 from 8am - 12pm at The Venetian Resort Hotel Casino.
Richard Brasser will share his expertise and strategy insights about golf travel marketing in his Wednesday morning session entitled "Refueling the Golf Travel Industry with Social Technologies".
“Social media and other interactive technologies can dramatically increase the penetration and adoption of a golf resort’s marketing message,” Brasser reports. “However, developing a solid strategy based on metrics, objectives and real results can be challenging. This session will provide the essential steps for developing real industry engagement using these powerful tools.”
Richard Brasser has helped some of the nation’s leading brands create their social networking strategies and successful interactive media initiatives. Aiding companies such as Siemens, Citibank, Avaya and Pepsi, Richard has honed his understanding of how to create real engagement, both in person and online.